3D Exterior Rendering

3D Exterior Rendering and Why You Need It for Your Business Growth

Ian Mutuli
Updated on
Ian Mutuli

Ian Mutuli

Founder and Managing Editor of Archute. He is also a graduate architect from The University of Nairobi, Kenya.
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What better way to wow property buyers than to pitch to them effective visualizations of their future house, commercial property, villa, condo, or any other type of real estate they’re eager to invest in? Today, it’s easier than ever to create realistic three-dimensional models of architectural objects and other projects with the help of dedicated computer software.

If you’re not new to this area, chances are you’re already familiar with 3D exterior rendering tools that can transform the boldest design ideas into full-fledged projects. Just like a picture, an accurate and visually appealing 3D exterior render is worth a thousand words and thus more convincing. No wonder, effective visualizations of your design and architectural endeavors can help ensure the success of your marketing campaign and boost sales.

In today’s post, we’re going to take a closer look at the nitty-gritty of the exterior visualization process and the reasons underlying its popularity.  

What is 3D Exterior Rendering? 

What’s the point in creating architecture projects if you cannot envision their end result? It might be an elegant house surrounded by  fabulous shrubs, exotic trees, and immaculate lawns. You might plan something truly grandiose and extravagant like a retro-futuristic art gallery or, vice versa, minimalist and restrained like a traditional philharmonic hall. And once you put your hands on the right software or hire the company that provides quality 3D exterior rendering services, you can start adding flesh to what used to be just an idea. 

In essence, exterior rendering represents a process during which a 3D architect creates photorealistic models of various exterior spaces including houses, hotels, theme parks, restaurants, malls, etc.  As it has already been noted, exterior renderings can go a long way in enhancing the effectiveness of your marketing campaign, increasing ROI, and improving sales volumes. But their advantages don’t end there. By creating 3D models of your project, you get a great opportunity to future-proof your projects and also spot the areas that require further improvement.

Exterior rendering also can be a logical concomitant of other design processes like sketching and drawing, which are an important part of exterior visualization, as well. But unlike sketching, which is performed at the initial stages of the architectural visualization process, 3D rendering helps to flesh out your idea and finesse it at the final stages and then present your work to clients. So, you want to invest a lot of effort, time, and creativity in the rendering process to achieve the best results possible.     

Who Can Benefit from 3D Visualizations?

The architectural engineering and construction industry is growing by the day, and professionals require more reliable tools that can help them produce more quality renderings on a daily basis. Let’s check out the ways exterior architecture rendering helps businesses remain more productive and financially successful.

Architectural Design 

Some 20 years ago, architects and designers didn’t have enough tools in their arsenal to quickly modify and spruce up sketches. The visualization process was more laborious, time-consuming, and more failure-prone, of course. Fortunately, with the advent of 3D modeling, the life of designers became much easier. Exterior rendering helps speed up their work and streamline the workflow. Now, designers can quickly incorporate the necessary changes to their projects without needing to alter the critical details and present an accurate and mega realistic visualization of their future project to clients.

Real Estate 

Nowhere does exterior 3D rendering play such a crucial role as in the real estate sector. It’s not a secret that those who decide to invest their hard-earned dollars in residential or commercial property often prove to be impatient in their striving to check out the final look of what’s been purchased. That’s when 3D renderings may come in particularly handy. In tandem with cutting-edge VR technologies, architectural rendering is changing the way real estate businesses operate. Agents can now offer 3D virtual tours and interactive walkthroughs to their prospects, enabling them to navigate HD 360-degree images of exterior spaces. Isn’t that fantastic? 

Large Businesses 

Big companies and established corporations are also tapping into the power of 3D rendering. They employ dedicated 3D modeling solutions to create mind-blowing visualizations of their future products and marketing campaigns. This goes a long way in helping them woo customers and seal multi-millions deals faster. 

Construction Industry 

Where there is building, there has to be an effective representation of its outcome. The construction sector can benefit a lot from accurate and to-the-point renderings, as well. Structural engineers, builders, and other construction professionals might use exterior renderings as immediate references for getting their projects underway.   

Customer Service 

Half the success of any business is a happy customer. Renderings masterfully capture and recreate the look of properties, goods, and services in 3D and thus help customers make informed decisions from the get-go. What’s more, rendering software enables designers to flesh out customers’ ideas down to the smallest detail and then transform them into effective projects. Thus, if you opt for 3D rendering, you’ll be able to maximize your client communication, get immediate feedback and guidance for future changes, and make your business-customer interaction as smooth and productive as possible. 

Conscious Building

The cases where mindless construction takes place and brings about tons of negative consequences are not rare these days. Creating 3D models is very important for the planning of construction projects. Creating an accurate exterior rendering of your future buildings can help avoid the resultant damages that might be inflicted by defective work or ill-conceived plan. Ability to visualize the final output helps to not only realistically envision the building but also assess the extent to which it can possibly affect the surrounding landscape and affect citizens’ perception of attractiveness and emotions of a certain space. 

In conclusion, it’s necessary to stress that 3D architectural rendering doesn’t have any cons or disadvantages that could have warned you against using modern rendering software. Now you can do some research and make use of the best 3D modeling tools to breathe life into your architectural designs. And should you need extra help with your models, you can always avail yourself of professional 3D artists’ talents and expertise and get the job done even faster.    

Ian Mutuli

About the author

Ian Mutuli

Founder and Managing Editor of Archute. He is also a graduate architect from The University of Nairobi, Kenya.