Imagine this: It’s been almost two years since we had to halt most aspects of our everyday lives. Now, after the lockdowns, businesses are quite desperate to get back to it. The question is, how exactly do you plan to draw clients back in?
Nowadays, it seems you can’t get away from the internet for even a second. Statistics say that in January of this year, 22 million Aussies used the internet; that number increased by over 260 thousand users between 2019 and 2021. Obviously, this digital trend isn’t going anywhere soon. And why should it? The future is now! This would be the most logical marketing strategy, yeah?
You couldn’t be more wrong
Though the entire world seems to be flocking in droves to digital mediums, why not stand out from the pack? Especially in these hectic times, it’s meaningful to position yourself to where you can bring communities together. Think about it. How did you feel the last time you got a handwritten letter? Bonza?
More specifically, what kind of ideas did it invoke to receive one? Someone took time out of their day to check up on you; they put effort into reaching out. Similarly, traditional marketing has the distinct advantage of allowing a business to establish a more direct connection and even building a kindred relationship with their customers.
Which format do you think a potential client would better respond to?
Thanks to unpredictable, often extreme weather in Oz, it is important to put importance on your outdoor advertising material. It doesn’t make sense to kick in when a particularly gnarly storm could just ruin your marketing anyway. Talk about a money pit.
Adjusting for the rain, wind, and extreme Australian heat that may make contact with your investment these latter months of the year, there are a few mesh banner designs most commonly used for advertising.
Finding the right material for your banners totally depends on the goals you want to achieve and the weather conditions where you intend to use them. If you are looking for material that is easy to install and flexible, then banners made of vinyl mesh should be your perfect choice. High-quality mesh banners are made to carry vivid graphics to meet your signage goals.
Here is some mesh banner signs material you can consider:
- Wind-resistant
- Permeable
- Strong
- Transparent
- Customizable
- Functional
There can be a variety of mesh banner designs that come in mesh and vinyl mesh. Let's have a look at some of the most stylish and commonly used ones:
1. Banners
One of the most useful and multipurpose products is a banner that can be manufactured in a variety of styles. You have the liberty to select the protective laminates–ranging from matte to high-gloss.
Grommet-hanging configuration is the preferred choice for mesh vinyl. You can make use of the banners on fences, ceilings, and the sides of the buildings. To hang in the windows, get your hands on the semi-transparent style of the banners.
Other popular styles of mesh banners are pole-mounted banners, spring-back banners, retractable banners, and telescopic banners. There are still more materials that you can discuss with experts to meet the requirements of your project.
2. Flags
You can find plenty of mesh banner manufacturers who can offer you flags in mesh vinyl. Flags are good to be used for outdoor and indoor events as well as in front of business locations, shopping malls, and stores. To bring your brand identity to the next level, get the vinyl mesh banner with your business name and logo.
Flags are a fun, lively kind of signage because they wave with the wind, creating an eye-catching movement. For the promotion of your business, you can get flags that can be manufactured in a variety of shapes, which include, but are not limited to, teardrop flags, straight flags, edge flags, and feather flags.
3. Event Tents
If you are planning to create a branded booth space for your customers in some outdoor event, then an event tent made of mesh vinyl can be a great choice for you. Get the graphics printed on the canopies and walls of the event tent so you can place a range of components inside the tent, such as standup banners, tables, and signs.
When it comes to the possible configurations of the event tents, you may consider pole tents, pop-up canopies, as well as frame tents.
Why choose mesh banners?
As you can tell from the short list above, a mesh banner for advertising is your best option for quality that will last! More specifically, a mesh variation gives you even more bang for your buck. Not only does the texture of the material disallow wind or rain to penetrate it, but since the image is already made to look more muted, any fading is hardly noticeable.
Mesh Banner Fittings
Once you have found your preferred mesh banner design, you can select the fittings that best suit your project’s needs. Fittings may include rust-proof metal grommets for attaching cables and hooks, pole pockets for top and bottom pole supports, hook-and-loop closures, and reinforced hemmed ropes for tying the banner to large rigging at windy outdoor venues. Choosing the right fitting options will allow you to best deal with weather, large banner spans, tensioned supports, and other methods of hanging your sign.
Service Matters When You Buy a Mesh Banner
Whenever you select a vendor, it’s not just quality that matters but also service. Ideally, your banner provider should offer an art department during the design process to preview your design, allowing you to catch any mistakes so you can make the necessary changes before printing. Of course, customer service representatives should not only be friendly but should guarantee your satisfaction by confirming your options and price.
So, whether you are a land developer in need of a fencing screen cover, an advertiser at a music festival, a hotel refurbishing a building façade, or any company in need of indoor or outdoor signage, your customized needs can all be met when you create a high-quality, custom mesh banner.
Bottom-line
Customers do not only respond to the newest, flashiest marketing. In fact, because marketing is so over-saturated these days with digital means, expect the traditional methods to make a huge comeback! The absolute best way to reach people in a world so disconnected with social media and wireless virtual connections, especially after being forced apart for so long, is by bringing them together.
For that hometown feel, buy some mesh banners and let your business grab the attention of your prospective customers.
