Siwilai Retail Store by Yabu Pushelberg in a vibrant market street

Ian Mutuli
Updated on
Ian Mutuli

Ian Mutuli

Founder and Managing Editor of Archute. He is also a graduate architect from The University of Nairobi, Kenya.
Get Smarter On Architecture and Design

Get the 3-minute weekly newsletter keeping 5K+ designers in the loop.

Enter your Email to Sign up

Side-bar-footer-forum

Barom Bhicharnchitr travels across the world and has an unrelenting passion for design and his latest project is pure showcase of that aspect about him. Siwilai is Barom's most ambitious project to date and it presents an over-the-moon retail experience in Bangkok.

The interior designers working on Siwilai were Yabu Pushelberg, one of the most renowned Interior design companies in the world. The needs of the clients included designing an interior shopping space in the heart of Thailand that counters the traditional Thai shopping experience. The spaces involved in the project included the shopping space surrounding a central event and exhibition space to act as a pivot for the whole establishment.

The space has a housing print media and vinyl library, a beauty lab, a toys and gadgets section, and a local products department which included a comprehensive collection of unisex fashion and lifestyle brands in the thriving capital. It also has a modern-day marketplace with a whirlpool of cultures and experiences as described by Barom.

Yabu Pushelberg together with a well skilled floor team ensured that the floor as well as pop-up installations were uniquely done to express the quality of the retail concepts in display at every section of the shop. To continually inspire the feeling of expectations while retaining the right amount of suspense, the designers showcased the merchandise surrounding the central space within niches and intimate corners. The outcome helped retain the sense of discovery through the entire area.

Each detail in the shop was considered to the tiniest bit to reinforce the aspirations and beliefs of the brand. The designers ambitions of presenting the store's items as well curated and purposeful married well into the characteristic traditional Thai craftsmanship and the modern Bangkok.

The store is located on the top floor of the newly opened Central Embassy complex. The 826-square-meter space comes with an outdoor terrace and its own restaurant. Yabu Pushelberg ensured that the interior and exterior bits of the restaurant built off a cohesion of modern and traditional motifs on the modern and vintage minimalist furniture.

Project Information
Interior Designers: Yabu Pushelberg
Ground Floor Area: 826 square meters
Location: Bangkok, Thailand
Photography: Siwilai Retail store

Ian Mutuli

About the author

Ian Mutuli

Founder and Managing Editor of Archute. He is also a graduate architect from The University of Nairobi, Kenya.
Related Articles

Philosophy of Architecture for the Future Tropical Villa: Nature-Infused Modernity

Located in the serene village of Umalas, within the vibrant region of Canggu in Badung, Bali, the JUPITER UMALAS housing ...

Amorph Living Sculpture: An Architectural Exploration of Wood and Concrete in Salzburg, Austria

Salzburg, a beautiful town in Austria, has always managed to cultivate and preserve a rich urban fabric. This has made ...

The Turning Torso, Calatrava’s Twisting Skyscraper in Sweden

The Turning Torso, Twisting Torso or Rotating Torso, whatever name fits it best, Santiago Calatrava's Torso tower in Malmö is the tallest skyscraper ...